Interesting points about the latest trend in the toy industry. The sense of a stronger infusion between the digital interactions with games and activities and the physical toys. The coined term is "Physital".
Physital: combination of physical and digital
Also in 2017 is about theatrical entertainment: mixing movies, IP's and toys.
More details in this video:
Collection of research and developments on Interaction Design and immersive media from around the world. Also WIP on personal projects.
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