Showing posts with label Intellectual Properties. Show all posts
Showing posts with label Intellectual Properties. Show all posts

Sunday, March 5, 2017

New York Toy Fair 2017

Interesting points about the latest trend in the toy industry. The sense of a stronger infusion between the digital interactions with games and activities and the physical toys. The coined term is "Physital".

Physital: combination of physical and digital
Also in 2017 is about theatrical entertainment: mixing movies, IP's and toys.

More details in this video: